Double handling, wasted resources, and too Latest Mailing Database many separate goals make for a fractured environment that can confuse the customer journey. In worst-case scenarios, the two teams may actively be working in opposition to each Latest Mailing Database other. channable-campaign-june-2022 Doesn’t sound too productive, right? On the flip side, if you can get all of these things on-point, and are able to effectively align your sales and marketing efforts, you may see huge increases in revenue. How huge? Well, companies that manage to do this see an average of 208% more revenue.
So it doesn’t matter how big your business is, Latest Mailing Database or what industry you happen to be a part of, marketing has something to offer. Before We Get Started, What Is Marketing? Let’s be honest, marketing is kind of an odd-sounding word, but it’s for a good reason. A portmanteau of the words ‘sales’ and ‘marketing’, well-executed marketing ensures sales and marketing are pulling in the same direction and working towards a common purpose. Latest Mailing Database -campaign-article-june-2022 You wouldn’t think it’d make sense for these two areas of the business to work in competition.
You’re not alone, in fact, 87% of sales and Latest Mailing Database marketing leaders believe that efficiently sharing resources within a culture Latest Mailing Database of open and honest collaboration can have far-reaching and long-lasting positive effects on business growth. Misalignment of sales and marketing is rarely intentional, and that’s why it’s worth paying attention and actively monitoring what’s working and what isn’t. What Makes Sales and Marketing Such a Powerhouse Combo? The numbers don’t lie: Businesses who successfully align their sales and marketing teams reported to be 67% more effective at closing deals and 58% more effective at retaining customers.